Accenture Interactive si trasforma in Accenture Song
Accenture Interactive si trasforma in Accenture Song. Una trasformazione che riflette al meglio i servizi offerti a livello mondiale nella fase post pandemica. Servizi che mettono al centro le relazioni con i clienti in una modalità innovativa, ma anche la vendita, il marketing e il modo stesso di innovare delle aziende. Tutto questo per favorire la crescita mantenendo continuamente la rilevanza del cliente, cambiando alla velocità della vita.
La cultura del cambiamento è una caratteristica di Accenture e il nome Accenture Song vuole trasmettere una forma duratura e universale di talento, connessione, ispirazione, abilità tecnica ed esperienza, scatenare l'immaginazione e le idee delle sue persone per ottenere risultati tangibili.
"Accenture Song simboleggia il viaggio di crescita post pandemia che stiamo attraversando con i nostri clienti", ha dichiarato David Droga, CEO e Creative Chairman di Accenture Song. "Fin dalla sua nascita, Accenture Interactive ha aiutato i clienti a costruire e far crescere il loro business, attraverso le esperienze. Le esigenze di oggi sono sorprendentemente diverse. Per catturare le prossime ondate di crescita, ora le aziende hanno bisogno di operare alla velocità della vita, dimostrando perennemente la loro rilevanza per i clienti, le persone e il mondo in generale. Abbiamo i migliori talenti del settore, persone che contribuiranno a plasmare il futuro di molte industrie. Combinare le forze della creatività e della tecnologia ci aiuta non solo a vedere i problemi in modo diverso, ma anche a risolverli con semplicità e scalabilità. Con Accenture Song le opportunità sono illimitate, sia per i nostri clienti che per le nostre persone".
Una ricerca di Accenture Song ha rilevato che quasi il 90 percento dei manager dichiara che le attuali esigenze dei clienti e dei dipendenti stanno cambiando più velocemente di quanto loro riescano a far cambiare il business. Da qui la richiesta di nuovi modelli di crescita.
"La pandemia ha cambiato radicalmente il modo in cui le aziende B2C e B2B devono impegnarsi con clienti e dipendenti, la velocità con cui devono operare e innovare, creare nuovi prodotti, servizi e modelli di crescita", ha dichiarato Julie Sweet, Chair e Chief Executive Officer di Accenture.
"Le aziende che guideranno il mercato nel prossimo decennio dovranno rivedere completamente il proprio modo di fare business", ha continuato Julie Sweet. "Accenture Song si posiziona in maniera unica all'intersezione di creatività, tecnologia, conoscenza e industria per aiutare i nostri clienti a reinventare connessioni ed esperienze rilevanti, siano esse nel Metaverse Continuum, nelle vendite, nel marketing o nelle nuove piattaforme di business. Dalla nascita dell’idea alla gestione strategica, permettiamo ai nostri clienti di accedere alle conoscenze e al talento necessari per ottenere risultati molto più velocemente".
Accenture Song, che dovrebbe raggiungere i 14 miliardi di dollari di fatturato entro la fine dell'anno finanziario (quindi a fine agosto 2022), affianca brand proiettati al futuro come ad esempio Coinbase, Blue Buffalo di General Mills e Shiseido. Attualmente sta collaborando con Capri Holdings, gruppo globale del settore Luxury composto dai marchi iconici come Versace, Jimmy Choo e Michael Kors, per tradurre la shopping experience di lusso che si vive in negozio anche in un'esperienza digitale, in linea con i desideri della clientela, con un’attenzione continua alla crescita sostenibile.
Le oltre 40 società acquisite nell'ultimo decennio da Accenture Interactive inizieranno a presentarsi sul mercato come Accenture Song per rafforzare le sinergie nell'innovazione del prodotto, nel design dell'esperienza, nel marketing e nell’e-commerce. Droga5 continuerà ad operare con il proprio brand.
La TV e l′avanzata dei New Media
Anche il media TV ormai da tempo sta attraversando la sua transizione digitale con la messa in discussione dello stesso concetto di audience.
Sempre di più si sente parlare di total audience, telespettatori della TV e dei device connessi (per 120 milioni di schermi). Ai 45 milioni di apparecchi televisivi che sono posizionati nelle case degli italiani, quindi, vanno considerati i 75 milioni di schermi connessi, tra pc, tablet, smartphone e console per il gaming che fruiscono di programmi, trasmissioni, film, e qualsiasi contenuto audiovisivo in diretta, on demand, in modalità di gruppo o individuale, da una postazione fissa o in mobilità.
Un aspetto questo che offre una grande opportunità alla TV di tornare a diventare il media dei media, il media dei grandi numeri ma soprattutto il media con un grande ruolo.
Infatti, la TV ha storicamente ha rappresentato un importante ruolo nel vissuto del Paese, contribuito ad alfabetizzare gli Italiani, accompagnato l’emancipazione femminile e il boom economico, diffondendo quell’ottimismo che ci servì per innovarci. Ci ha raccontato l’allunaggio minuto per minuto tenendo milioni d’italiani incollati a quella frase famosa di Neil Amstrong “Un piccolo passo per un uomo, un balzo gigantesco per tutta l’umanità”. Insomma, la televisione è stata uno stimolo positivo al cambiamento, non solo raccontandolo ma plasmandolo.
Oggi tra i Primi 8 programmi più seguiti in TV stream. ci sono:
- Grande Fratello
- Daydreamers
- Amici di Maria De Filippi
- Uomini e donne
- Le Iene
- Il paradiso delle signore
- Il collegio
- Verissimo
Qual è rispetto alla sua storicità il vero ruolo della TV? Qual è il suo purpose?
E' a questa domanda che dobbiamo dare una risposta per cogliere e individuare l’opportunità che la Total Audience e le nuove tecnologie possono offrire alla TV, un Traditional e New media nello stesso tempo.
Il ruolo delle Smart City nella transizione energetica
Viviamo un’altra accelerazione dopo la Pandemia, questa volta lo scatto in avanti è la crisi in Ucraina . Non abbiamo di certo la sfera di cristallo per prevedere i prossimi acceleratori. Ma ciò che è certo in questo momento d’incertezza è che qualsiasi sarà l’evento scatenante, la transizione energetica è un exit strategy. Le debolezze energetiche che il Paese vive devono essere superate sbloccando il potenziale delle nuove fonti alternative. Il PNRR lancia nuove sfide e ci consegna nelle nostre mani un futuro delle energie rinnovabili che è accessibile e soprattutto realizzabile.
In questa corsa all’indipendenza energetica tanto cara al Paese e all’Europa, l’idrogeno rappresenta certamente una nuova frontiera. Questo passaggio migliorerà notevolmente la qualità dell'aria e incoraggerà le Smart city a emissioni zero.
Si stima che in Italia circa il 40% dei 2,5 milioni di posti di lavoro previsti nei prossimi cinque anni saranno creati proprio nelle città. Di questi oltre 350.000 saranno ad elevata specializzazione, legati ai diversi comparti della Smart City
Gli esempi internazionali che utilizzano energia all’idrogeno sono diversi e in crescita soprattutto in ambito trasporti. A partire da febbraio 2022, la città di Oxford nel Regno Unito metterà i freni a tutti i veicoli a emissioni non zero nel suo centro cittadino. Nell'ambito di un progetto pilota, l'ingresso gratuito sarà consentito solo alle auto elettriche o ai veicoli alimentati a idrogeno. Oxford non bloccherà l'anello più interno per i veicoli con altre trasmissioni, ma dovranno pagare una tariffa che va da 2 a 10 GBP al giorno.
La compagnia di autobus tedesca FlixMobility ha annunciato nel novembre 2021 l'intenzione di costruire una linea di autobus a idrogeno a lunga percorrenza.
Nel novembre 2020, Daimler e Volvo, hanno collaborato per produrre e commercializzare sistemi a celle a combustibile per la loro flotta di camion. La joint venture si concentrerà sulle celle a combustibile a idrogeno rispetto ai veicoli elettrici: le celle a combustibile sembrano essere più adatte ai camion a lungo raggio, dove la rapida inversione di tendenza e la longevità sono fondamentali. I test inizieranno solo tra "circa tre anni" e la produzione su larga scala inizierà nella seconda metà del decennio.
Insomma le Rinnovabili che sono sempre state considerate delle fonti “instabili”, oggi con le nuove tecnologie digitali cambiano lo scenario . Il processo di transizione è oggi diventato un must, per un futuro caratterizzato dalla creazione di “Comunità energetiche”, sistemi autonomi e altamente intelligenti.
Su questo l’idrogeno ci aiuterà e resta un asset fondamentale nel processo di transizione energetica, in particolare per quanto riguarda il trasporto e l’industria pesante. Via via si svilupperanno delle “Hydrogen Valley” come l’esempio prototipale di Brescia dove l’obiettivo del progetto è lo sviluppo di una filiera economica e industriale dell'idrogeno, a partire dal settore della mobilità, l'avvio della conversione energetica di un territorio e la completa decarbonizzazione di una parte significativa del trasporto pubblico locale.
Quindi le tecnologie ci sono e con il PNRR, abbiamo anche l’opportunità di utilizzare fondi indirizzati in questo senso. Il processo di decarbonizzazione è appena iniziato, e c’è tanto da progettare, costruire e trasformare.
Il circolo virtuoso della Famiglia
Mentre anno dopo anno la nascita di start up incrementa, al contrario nel 2021 il calo delle nascite di persone in Italia hanno raggiunto il record congiunturale.
Che c’entrano le start-up con la nascita dei bambini? C'entrano, eccome se c’entrano. Perché per far nascere nuove vite ci vuole la volontà della fonte: per le start up gli imprenditori innovativi e per le persone i genitori. E la volontà spesso è legata al portafoglio.
Era già un trend negativo quello del calo delle nascite di neonati. L’ Istat da anni alza puntualmente la mano e ci ricorda l’inasprimento dell’invecchiamento della popolazione.
Il quadro demografico descritto a Marzo è chiaro:
- Nascono meno persone
- Muoiono più persone
- Aumentano i flussi migratori
Ma nel contempo aumentano i matrimoni civili, chissà forse abbiamo sempre meno voglia di rimanere soli e una certa tendenza a volere una famiglia, nell’eccezione contemporanea del termine, c’è ancora.
La pandemia ha certamente contribuito in modo duplice sui decessi ma anche sul posticipare i piani genitoriali.
Le cause sono certamente legate anche all’incertezza che la pressione economica esercita sulle famiglie. Diciamocelo chiaramente, il minimo d’investimento per una persona che volesse avere una famiglia entro i trent’anni si è alzato notevolmente nell’ultimo decennio e la tendenza è al rialzo.
Quindi non meravigliamoci se molti arrivano a 40 anni in Italia per decidere di diventare genitori oppure rinunciano del tutto.
Le implicazioni di questo cambiamento sono importanti da tutti i punti di vista: sociale, politico ed economico. Va detto che le famiglie rappresentano un’importante risorsa per il Paese e questo calo demografico non giova all’economia. La spesa media mensile incide sul PIL del Paese e aumenta al crescere dell’ampiezza familiare. Nel 2020 la spesa media mensile per una famiglia senza figli è stata di € 2350,63, e passava a € 2775,82 in presenza di un figlio, e a € 2934,92 con due figli. E’ chiaro quindi che l’ampiezza della famiglia è un fattore premiante per il Paese. Ma c’è anche un altro aspetto che va tenuto conto: gli effetti positivi sul Capitale Umano, non solo dall’ovvio ritorno in termini numerici.
Il sostegno alle famiglie migliora le condizioni lavorative dei riferimenti familiari in termini economici e di stile di vita. Man mano che la condizione professionale incrementa aumentano anche i consumi destinati ai comparti merceologici in grado di contribuire allo sviluppo delle persone: settori come ricreazione, spettacoli e cultura vedono incrementi a doppia cifra. Sono ancora queste famiglie, quelle che hanno quindi ricevuto un beneficio professionale, ad incrementare sensibilmente i consumi: 3.471 euro mensili se entrambi i riferimenti familiari hanno ricevuto un avanzamento professionale, seguite da quelle che hanno come persona di riferimento un lavoratore dipendente nella posizione di dirigente, quadro o impiegato (2.949 euro). A contrario si constata che ai livelli di spesa più̀ bassi si osservano famiglie caratterizzate da condizioni economiche precarie, vale a dire quelle con la persona di riferimento inattiva ma non ritirata dal lavoro (1.677 euro mensili) o con persona di riferimento in cerca di occupazione (1.776 euro). Queste famiglie semplicemente non sono nelle condizioni di comprare i beni e servizi necessari per incidere positivamente sulla formazione del Capitale Umano. Ed il link al tema del mismatch delle competenze di cui soffre l'Italia appare evidente.
Le misure contenute nel PNRR a favore delle famiglie connesse al progetto di riforma contenuto nel Family Act, sono quindi molto importanti per il rilancio di lungo periodo del Paese perché contengono azioni per il sostegno alle famiglie con figli, per la promozione della partecipazione al lavoro delle donne, per il sostegno ai giovani, cercano quindi di incidere non solo sul rilancio dei consumi ma anche sulla propria qualità per orientare positivamente la formazione del Capitale Umano.
Costruire un circolo virtuoso: PNR, Famiglia, Capitale Umano e Consumi appare quindi essere un investimento pragmatico per rendere il Paese più resiliente in un mondo in cui la cronaca ci ricorda anche con brutalità che i cicli economici sono diventati fluidi.
How to Trust your Intuition when You're Making a Decision
Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.
If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives.
You need to be true to yourself
Just like every other human on the planet, I have epically awesome days and days when life just turne against me. And while I can’t stand most self-help (see: tired quotes over stock photography on Instagram), sometimes I need a little pick-me-up. And most of the time, in order to get out of a slump (because my brain leans more into math/science than anything else), I need to drop a logic bomb on my ass.
Yes, this is a long article. But here’s the thing — if you’re reading this in your inbox and are already like, “fuck this!” delete it. No hard feelings. If you’re reading this in a browser on a website, and you see how tiny the scroll-bar is because of how far you still have to scroll to get to the bottom, close this tab and go back to 140-character tidbits of advice. Still with me? Phew. Just had to weed out all the folks from points: #1, #4 and #8. Welcome friends, onward we go.
Never give up and stay strong
If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position. They kept at it and worked enough so that others started listening. Also know that if no one is watching, you can experience true freedom. Dance in your underwear. Write entirely for yourself. Like there’s a going-out-of-business sale. Find yourself — not in some coming-of-age hippie way involving pasta and ashrams— but in a way that helps you draw your own line in the sand for what matters and what doesn’t. Do what you want to do, just because you want to do that thing. This will build confidence that will come in handy later.
Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.
If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position. They kept at it and worked enough so that others started listening. Also know that if no one is watching, you can experience true freedom. Dance in your underwear. Write entirely for yourself. Like there’s a going-out-of-business sale. Find yourself — not in some coming-of-age hippie way involving pasta and ashrams— but in a way that helps you draw your own line in the sand for what matters and what doesn’t. Do what you want to do, just because you want to do that thing. This will build confidence that will come in handy later.
Capture the Beauty of Nature through Photography
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed. Naturally, my first impression of these headphones is based off of the look of them. They have a classic over-the-ear style that is highlighted by a blue light that indicates the power for the noise canceling. The padding on the ear pieces seems adequate for extended usage periods.
They are wired headphones, but the stereo mini-plug cable is detachable. Something else I noticed right of the bat was the very nice carrying case that comes with them. It has a hard plastic exterior with a soft cloth interior that helps to protect the surface of the headphones from scratches. I never truly appreciated cases for headphones until I started carrying them from place-to-place. Now I can’t imagine not having a case. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.
If you look at what you have in life, you'll always have more. If you look at what you don't have in life, you'll never have enough.
Oprah Winfrey
Now that I had the headphones on my head, I was finally ready to plug and play some music. I plugged the provided cable into the jack on the headphones and then the one on my iPhone. Then I called up Pandora. I tend to have a very eclectic music purview and have many stations set up for different moods. the sound quality of these headphones was remarkable. There is an amazing depth of sound and incredible highs and lows that make listening to music a truly breathtaking experience. In order to test how voices sounded, and the overall art of mixing, I pulled up Netflix on my iPad Air and watched a few minutes of a movie to hear all the nuances of the film.
None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.
How to Be in the Flow and Create Something Beautiful
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.
Witnessing calm and quiet atmosphere, clear and fresh air seemed like a miracle to me. I wanted this time to last longer since I was not sure if I would be able to witness it again, knowing my habit of succumbing to schedule. There was this unusual serenity that comforted my mind. It dawned on me, how distant I had been from nature. Standing near the compound’s gate, feeling the moistness that the air carried, I thought about my life so far.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma – which is living with the results of other people's thinking.
Steve Jobs
I was good at academics, so decisions of my life had been pretty simple and straight. Being pretty confident I would make it to the best junior college of my town in the first round itself, never made me consider any other option. I loved psychology since childhood, but engineering was the safest option. Being born in a middle class family, thinking of risking your career to make it to medical field was not sane. I grew up hearing ‘Only doctor’s children can afford that field’ and finally ended up believing it. No one around me believed in taking risks. Everyone worshiped security. I grew up doing the same.
‘Being in the top will only grant you a good life’ has been the mantra of my life. But at times, I wish I was an average student. I wish decisions would have not been so straightforward. Maybe I would have played cricket- the only thing I feel passionate about. Or maybe I would have studied literature (literature drives me crazy). Isn’t that disappointing- me wishing to be bad at academics. It’s like at times I hate myself for the stuff I am good at.
When you step out of these four walls on a peaceful morning, you realize how much nature has to offer to you. Its boundless. Your thoughts, worries, deadlines won’t resonate here. Everything will flow away along with the wind. And you will realize every answer you had been looking for, was always known to you. It would mean a lot to me if you recommend this article and help me improve.
I Like Keep Things Simple to Appreciate the Details
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.
Witnessing calm and quiet atmosphere, clear and fresh air seemed like a miracle to me. I wanted this time to last longer since I was not sure if I would be able to witness it again, knowing my habit of succumbing to schedule. There was this unusual serenity that comforted my mind. It dawned on me, how distant I had been from nature. Standing near the compound’s gate, feeling the moistness that the air carried, I thought about my life so far.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma – which is living with the results of other people's thinking.
Steve Jobs
I was good at academics, so decisions of my life had been pretty simple and straight. Being pretty confident I would make it to the best junior college of my town in the first round itself, never made me consider any other option. I loved psychology since childhood, but engineering was the safest option. Being born in a middle class family, thinking of risking your career to make it to medical field was not sane. I grew up hearing ‘Only doctor’s children can afford that field’ and finally ended up believing it. No one around me believed in taking risks. Everyone worshiped security. I grew up doing the same.
‘Being in the top will only grant you a good life’ has been the mantra of my life. But at times, I wish I was an average student. I wish decisions would have not been so straightforward. Maybe I would have played cricket- the only thing I feel passionate about. Or maybe I would have studied literature (literature drives me crazy). Isn’t that disappointing- me wishing to be bad at academics. It’s like at times I hate myself for the stuff I am good at.
When you step out of these four walls on a peaceful morning, you realize how much nature has to offer to you. Its boundless. Your thoughts, worries, deadlines won’t resonate here. Everything will flow away along with the wind. And you will realize every answer you had been looking for, was always known to you. It would mean a lot to me if you recommend this article and help me improve.
Meditation with Music for a Calmer and Healthier Mind
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.
Witnessing calm and quiet atmosphere, clear and fresh air seemed like a miracle to me. I wanted this time to last longer since I was not sure if I would be able to witness it again, knowing my habit of succumbing to schedule. There was this unusual serenity that comforted my mind. It dawned on me, how distant I had been from nature. Standing near the compound’s gate, feeling the moistness that the air carried, I thought about my life so far.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma – which is living with the results of other people's thinking.
Steve Jobs
I was good at academics, so decisions of my life had been pretty simple and straight. Being pretty confident I would make it to the best junior college of my town in the first round itself, never made me consider any other option. I loved psychology since childhood, but engineering was the safest option. Being born in a middle class family, thinking of risking your career to make it to medical field was not sane. I grew up hearing ‘Only doctor’s children can afford that field’ and finally ended up believing it. No one around me believed in taking risks. Everyone worshiped security. I grew up doing the same.
‘Being in the top will only grant you a good life’ has been the mantra of my life. But at times, I wish I was an average student. I wish decisions would have not been so straightforward. Maybe I would have played cricket- the only thing I feel passionate about. Or maybe I would have studied literature (literature drives me crazy). Isn’t that disappointing- me wishing to be bad at academics. It’s like at times I hate myself for the stuff I am good at.
When you step out of these four walls on a peaceful morning, you realize how much nature has to offer to you. Its boundless. Your thoughts, worries, deadlines won’t resonate here. Everything will flow away along with the wind. And you will realize every answer you had been looking for, was always known to you. It would mean a lot to me if you recommend this article and help me improve.
How We Rethink Our Approach To Daily Commitments
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed. Naturally, my first impression of these headphones is based off of the look of them. They have a classic over-the-ear style that is highlighted by a blue light that indicates the power for the noise canceling. The padding on the ear pieces seems adequate for extended usage periods.
They are wired headphones, but the stereo mini-plug cable is detachable. Something else I noticed right of the bat was the very nice carrying case that comes with them. It has a hard plastic exterior with a soft cloth interior that helps to protect the surface of the headphones from scratches. I never truly appreciated cases for headphones until I started carrying them from place-to-place. Now I can’t imagine not having a case. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.
If you look at what you have in life, you'll always have more. If you look at what you don't have in life, you'll never have enough.
Oprah Winfrey
Now that I had the headphones on my head, I was finally ready to plug and play some music. I plugged the provided cable into the jack on the headphones and then the one on my iPhone. Then I called up Pandora. I tend to have a very eclectic music purview and have many stations set up for different moods. the sound quality of these headphones was remarkable. There is an amazing depth of sound and incredible highs and lows that make listening to music a truly breathtaking experience. In order to test how voices sounded, and the overall art of mixing, I pulled up Netflix on my iPad Air and watched a few minutes of a movie to hear all the nuances of the film.
None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.